Almost 40 percent of employers actively block social media at work. And, even more, organizations are implementing policies discouraging or banning social media use while working. So, with all of these companies blocking or banning social media sites, should your business follow suit?
Unfortunately, there is no one right answer. But there may be more factors to consider than you originally believed. Social media is not just a blanket negative. In fact, you can actually use your social media strategy to improve your workplace.
So, before you install that site blocker read the rest of this article. We’ll discuss how to build a social media strategy and how that policy can be a boost for your business.
Building Your Social Media Strategy
Creating your social media strategy means writing a clear and concise policy. Include specific and real-life examples of acceptable and unacceptable social media behavior. Your social media policy has to contain two primary goals. First, it has to set expectations for appropriate online behavior, and second has to protect your organization from legal issues or potential online crises.
Similarly, your policy should cover six major topics. These topics are:
- Acceptable Behavior
- Smart Phones
- Social Networks
- Data Monitoring
- Disciplinary Consequences
If you cover each of these topics with the previously mentioned goals in mind, you can create a successful social media policy. This policy will provide your organization with the framework to take full advantage of any benefits social media can offer your employees.
Improving Your Workplace Through Social Media
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